What is GTM?
How companies find and reach customers.
Go-to-market, or GTM, is how a company decides who to sell to, how to find those people, what they care about, and how to reach them.
Who should we sell to?
How do we find them?
What do they care about?
How do we reach them?
Jobs that work on GTM
Sales
Finds potential customers, talks to them, and helps close deals.
Growth
Tests ways to bring in more customers and grow usage.
Revenue Operations
Manages the tools, data, and processes used by sales and marketing teams.
Product Marketing
Figures out who a product is for and how to explain its value.
GTM Strategy
Helps decide which markets and customers a company should focus on.
GTM Engineering
Uses data, AI, and automation to make GTM work faster and more repeatable.
How GTM is changing
A lot of this work used to be done manually. Now teams can automate more of it.
Before
- Research companies one at a time
- Search LinkedIn for the right people
- Copy information between tools
- Write outreach one by one
- Repeat the same work again
Now
- Build a targeted list
- Add company and contact data automatically
- Use AI to research companies
- Prioritize the best opportunities
- Reuse the same workflow
Build a targeted list
Add company and contact data automatically
Use AI to research companiesWhere Clay fits
Clay brings company data, people data, AI research, and automation into one place.
You can use it to build the same kinds of workflows that sales and growth teams use.
Explore ClayWhat happens at Clay Club?
Learn GTM by building with Clay.
Each session focuses on one GTM problem. We explain the idea, show you how it works in Clay, and then build it together.
Workshops
Learn the basics of Clay, GTM, AI research, data enrichment, and automation.
Builds
Work through real GTM projects from start to finish.
Hackathons
Work with a team to solve a GTM problem and build a working solution.
Real projects
Use Clay for recruiting, startups, student orgs, research, and more.
Community
Meet other UT students interested in sales, growth, startups, AI, and automation.
Perks
Free food, merch, and event perks when available.
Use Clay for things you already care about.
The same skills we learn in the club can also help with school, recruiting, student orgs, and startups.
Join Clay Club @ UT.
Learn GTM, build with Clay, and meet other UT students interested in sales, growth, startups, AI, and automation.
Free for UT students.
No application or interview. If you want to learn, you can join.
